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2022年12月10日

2022年12月10日:Duroflex是印度领先的睡眠解决方案提供商，一直走在创新的前沿。为了帮助印度人体验升级版的睡眠，该公司推出了“Duroflex Wave Plus”——一款功能强大、可调节的智能床，旨在丰富人们的睡眠体验。随着新的健康产品的推出，Duroflex仍然致力于其使命，不仅提供高质量的睡眠，而且还改善整体健康和福祉。全新技术支持的Duroflex Wave Plus配备了多功能睡眠模式，提供深度放松和增强的睡眠体验。只需按下远程按钮或简单地使用移动应用程序，这张床就能帮助人们放松和轻松入睡。这张豪华床还包括三种按摩模式和两种记忆预设，用户可以根据自己的需要定制自己的睡眠姿势。这款床还提供了防打鼾模式，通过帮助更好的呼吸来减少打鼾。无论你是否打鼾，只要用遥控器抬高你的头，Wave就能让氧气更自由地流动，帮助保持呼吸道畅通。拥有独特的功能，如零重力模式，将压力均匀地分布在你的全身，给你一种失重的放松感觉和按摩模式，Wave提供全面的舒适体验。Wave Plus还为用户提供了额外的功能，如USB充电端口和床下照明。为了鼓励消费者为高质量的睡眠做出正确的选择，该公司推出了三部数字电影，在这些电影中，消费者选择了真正的睡眠行家——宠物。 Both Dogs and Cats love to sleep and are often called Masters of Sleep. The key digital film humorously captures the Cat, Fluffy trying to find the perfect space to sleep around the house while the Dog, narrates the entire experience of the cat’s quest. From the laptop to the carpet, to the top of the washing machine, Fluffy is unsatisfied till the Dog takes Fluffy to Duroflex Wave. Here Fluffy’s search for the perfect sleeping space comes to an end. The film aptly ends with the line that communicates how Duroflex Wave Plus is the answer to all those who value sleep, ‘Designed for those who take their sleep seriously.’ In the second digital film, the duo is shown being impressed by the Zero Gravity feature of the smart bed where their master is sleeping peacefully after adjusting the bed as per his comfort level. The third film highlights the Anti-Snore mode feature of Duroflex Wave Plus. Commenting on the new launch, Mr. Mohanraj J, Chief Executive Officer, Duroflex said, “We are happy to introduce Duroflex Wave Plus, a product which offers a truly enriching sleep experience. As a brand, we are continually pursuing sleep technologies that will help India sleep better. After introducing research-backed mattresses, we decided it was time to introduce products that will further upgrade the sleep and comfort experience of the people. Our latest offering, Duroflex Wave Plus – adjustable smart bed will help consumers recline into different positions and angles to suit their needs, providing them ultimate comfort and support in whichever position they choose to lie on the bed for – sleeping, sitting or just relaxing and unwind.” Talking about the campaign, Paul Dueman, Chief Business Officer of Vector Brand Solutions said, “The Duroflex Wave sleep system heralds the future of sleep solutions. The team approached this campaign with the clear understanding that the Wave sleep solution, is the first of its kind and therefore the campaign needed to be delivered in a manner that was also a first-of-its-kind narrative for the category. I am very happy with the output and confident the campaign will deliver on both brand and business objectives.” Youtube Link of the First Digital Film (Duroflex Wave Plus): https://youtu.be/50SC4fGLNy4 Youtube Link of the Second Digital Film (Anti Snore Mode): https://youtu.be/crexMa5Fx3E Youtube Link of the Third Digital Film (Zero Gravity Mode): https://youtu.be/5rvlehZ8PeM The company has launched two models of the new adjustable bed ‘Duroflex Wave’ and ‘Duroflex Wave Plus’. The latter comes with additional features. Both products are exclusively available on Duroflex’s website and its experiential stores starting at Rs 55,000/-.