2022年12月5日,

12月5日,2022年发表的亚伦巴尔迪斯尼的标志显示在迪斯尼商店在时代广场外,2017年12月14日在纽约市。德鲁安格勒通过盖蒂图片社潜水短暂:初始品牌测试已经开始与Omnicom传媒集团合作。流媒体平台的广告版本迪斯尼+将于12月8日推出,VideoAmp伙伴看到迪斯尼加倍的雷竞技推荐码怎么获得科技帮助广告商创建audience-based匹配跨平台编程方式在不影响保密或专有信息。潜水的洞察力:连接电视继续获得观众,媒体公司和广告商正在寻找有意义的测量与广告相关的投资。与第三方饼干迫在眉睫的弃用数据隐私成为一个更大的担忧,房间干净数据的出现是一个方法,支持广告的目标和形成是一个关键趋势为2023。最近的内幕情报研究显示37%的机构以及37%的媒体所有者计划增加投资在清洁房间。类似于迪斯尼的消息,亚马逊最近增加了提供给广告商与洁净室工具。方VideoAmp伙伴关系将整合迪斯尼的观众图和广告与广告接触日志文件软件公司的专有的电视收视率足迹允许联合广告商创建audience-based比赛规模以编程方式。我们的目标是让广告商知道他们达到关键的观众和获得洞察的最佳范围和频率跨越迪斯尼的属性。消息到来前几天的预期推出迪士尼的广告支持层+。 Netflix launched its ad tier a month ago. According to Disney Advertising, its year-old clean room technology has improved advertiser engagements for more than 60 clients and also improved the company’s speed of execution enabling advertisers to plan, buy and measure campaigns in real time. Disney Advertising and VideoAmp have already begun initial brand tests in collaboration with Omnicom Media Group. According to Geoffrey Calabrese, Omnicom Media Group’s North American chief investment officer, the agency has been able to match first-party, second-party and third-party audiences within its proprietary orchestration systems and measure delivery across platforms for its clients. “As viewership rapidly shifts to streaming and connected TV, clients are looking for a holistic understanding of audience across all touchpoints, and identity interoperability will be critical to delivering brands a comprehensive and consistent understanding of audience,” said Lisa Valentino, executive vice president of client solutions and addressable enablement for Disney Advertising, in the release. Recommended Reading