2022年11月29日

根据零售营销平台Bluecore的新见解，与去年相比，美国零售商在黑色星期五的订单数量增长了5%，而平均订单价值增长了1%。雷竞技推荐码怎么获得该公司还报告称，尽管通胀压力不断加大，但零售商在黑色星期五当天的网站流量增长了11%。Bluecore在报告中表示，回头客的购买量占比(约63%)高于首次购买者(约37%)，因为雷竞技 raybet零售商专注于把他们在今年早些时候发现并接触的顾客吸引回来。根据零售营销平台Bluecore的新见解，与去年相比，美国零售商在黑色星期五的订单数量增长了5%，而平均订单价值增长了1%。雷竞技推荐码怎么获得报告称，尽管通胀压力不断加大，但零售商在黑色星期五当天的网站流量增长了11%。该零售营销平台连续第五年研究了消费者在黑色雷竞技推荐码怎么获得星期五的实时和历史购物模式，涵盖138个零售品牌和8个零售类别，包括服装、体育用品、户外用品、鞋类等。研究结果是对今年黑色星期五行为的全面分析，以及对2021年黑色星期五的比较分析。Bluecore分析了各品牌电商网站上7.29亿次购物者事件，包括购物者浏览产品和完成销售交易。结果数据来自9100万个第一方cookie，代表了与400万个独特产品、320万个订单和3.88亿美元总销售额的交互。Bluecore《2022年黑色星期五报告》的调查结果显示，与2021年黑色星期五相比，网站流量增长了11%。 More shoppers researched products before they purchased. Six per cent more shoppers researched their purchases in advance of Black Friday compared to last year. An average of 37 per cent of brands’ total Black Friday shoppers were first time buyers, but first-time buyers decreased by 5 per cent compared to last year. Retailers focused on driving repeat purchases, not just attracting first-time shoppers. Of all shoppers who made a first purchase from a brand in 2022, an average of 5 per cent returned to make another purchase on Black Friday. Brands were also able to entice 2.3 per cent of shoppers who made a November purchase to make another purchase on Black Friday. Apparel brands experienced 5.9 per cent higher than average repurchases on Black Friday. Average order values remained relatively consistent among first-time and repeat buyers. First time orders averaged a value of $128 while second-time shoppers and beyond spend an average of $118. “Consumers started their holiday shopping earlier than ever this year and are navigating higher product costs due to inflation. These trends, paired with retailers’ efforts to bring back their existing shoppers — rather than simply attract new ones — resulted in more loyal shoppers buying from brands they already trust,” said Fayez Mohamood, CEO of Bluecore. Fibre2Fashion News Desk (DP)