2022年11月18日

2022年11月18日Staffbase,员工沟通管理的领先供应商平台,发布新的研究发展的内部沟通:2023年指南。雷竞技推荐码怎么获得这份报告着眼于为内部状态的传播者(ICs)在美国和英国,探索未来的挑战和机遇。该报告发现,98%的ICs在执行他们的内部通讯策略面临障碍。的主要挑战是真实地反应公司和外部新闻(27%),其次是缺乏与其他部门合作,规模较小的预算,和压力。一个动荡的几年之后,ICs发现很难响应的事件。这些包括大流行性流感的长期影响工作场所(27%)、重要的全球事件的影响,如乌克兰战争(25%)和妇女的权利在工作场所(22%)。沃尔夫,全封闭Staffbase创始人之一说,“在这些时期,有效地沟通已成为重要的雇主和员工之间建立信任。因此,内部的沟通者的角色已经在意义而变得更加复杂。“应对不确定的外部景观将在2023年继续成为一个重要的责任。更多的ICs将新闻的方法保持联系新闻和与员工有效沟通。 This will also involve collaboration with external comms. Both teams will need to align on messaging to communicate the same narrative to their audiences.” The future is bright and digital Amid turbulent times, the importance and potential of the role has never been clearer. The majority (76%) of ICs said their role is valued within their organizations post-pandemic. As ICs strive to evolve and grow their influence, 64% believe the need for them to do so will also lead to budget increases over the next few years, helping to accelerate digital transformation in the sector. All respondents said they have implemented tools like employee experience apps (24%), digital screens (23%), newsletters (22%), and video content (22%) to support their strategies.