2022年12月7日

随着组织信任成为所有规模和行业的公司的首要任务，OneTrust的一份新报告重点介绍了与隐私、安全、道德和ESG专业人士相关的7个关键行业趋势。One Trust首席产品和战略官布莱克·布兰农(Blake Brannon)表示:“通过观察当今影响企业的社会、经济和监管力量，我们可以预测企业在未来做出明智决策时需要知道些什么。”“通过从信任的角度来看待这些趋势，我们可以发现未来的挑战和机遇，因为企业和领导者会采取全面的信任举措，并优先考虑隐私、安全、道德和ESG等项目。”面对新的法规，敏捷性将是您的下一个竞争优势跟上不断增长的法规清单(SFDR、CPRA、CDPA、EU-US DPF、CTDPA、UCPA、ADPPA、CSRD等)是一项艰巨的任务。整个2023年，来自整个组织的利益相关者将需要保持敏捷，以跟踪和解决全年出现的合规战略领域。随着数据量的增加，数据素养将成为您运营的关键任务。随着组织开始拥有自己的数据收集，数据安全和治理成为数据运营的首要任务，相关利益相关者将需要确保数据素养是优先事项。这将被证明是一个主要的区别，因为以隐私为中心，沟通良好的数据政策会赢得客户和员工的信任。人工智能将塑造信任创新，有意义的人工智能监管正在成为现实，2023年将是该领域具有里程碑意义的一年。这将使组织关注自动化系统中数据的道德使用，随着新技术的发展，建立更大的透明度和问责制，并通过实施适当的保护，帮助组织和个人之间建立成熟的信任。企业不当行为的风险更高 -比以往任何时候都更个人化-在这种个人问责的新范式中，保密信任对于首席执行官，ciso, CCOs和董事会来说已经不够了。 Instead, you must drive greater transparency than ever. Achieving that at scale requires trust intelligence: technology, process, workflow, and metrics to measure trust across the business. Trust by Design will be critical for transforming organizational outputs Trust is the new gold standard for business, as data shows trusted companies outperform the S&P 500 by 30 to 50 percent. Therefore, stakeholders from across the business must understand how trust is measured and how it should be managed. Trust by Design is now becoming critical for organizations to meet the complex needs associated with the trust office. The emergence of the trust office is more than just a collaborative effort 2023 will see a rise in the emergence of trust programs and organizations creating trust offices to centralize required cross-functional collaboration effectively. To demonstrate the benefits of the trust office, priorities should be directly tied back to the wider strategic goals of the business, as certain important metrics, such as the correlation between customer trust and increased revenue, can be easy to measure. Certifications will act as a framework for an effective trust program Compliance certifications have been a competitive differentiator for decades, but now certifications and standards are having an increasingly important impact beyond enhancing an organization’s revenue. Certifications help build an internal culture of trust by demonstrating the values of the company through action. “The future of trust and the importance that consumers are placing on trust when it comes to their wallets both B2C and B2B cannot be ignored,” said Ryan O’Leary , research manager at IDC. “Organizations need to embed trust and privacy into the core of their business or face ignoring readily available tailwinds for their business.” More about