2022年11月30日

单击大拇指> WeBuyAnyCar投诉广告标准局(ASA)导致禁止高速公路电视和电台广告声称它可以提供司机“£1000多”的二手车。尽管条款在高速公路网站上显示声明支持2079年的一项调查显示顾客出售他们的车在高速公路3月1日至2021年7月22日,星座Automotive-owned汽车购买业务挑战索赔是否“误导和可以证实”。WeBuyAnyCar的投诉后8月高速播放的广告。电视广告出现画外音说:“这是一个新的方式来销售你的车。sell-your-car-from-home的方式。car-dealers-compete-to-give-you-the-best-price的方式。you-could-get-up-to -£1000 -更多的方式”。第一个电台广告说:“只是卖你的车高速公路。这是新的sell-your-car-from-home方式。car-dealers-compete-to-give-you-the-best-price方式。 It’s the you-could-get-up-to-£1,000-more way.” A second radio advert added the statement: “For pricing claim verification visit motorway.co.uk.” In its evidence, Motorway said that 42% of 2,079 respondents to a survey on its value performance had self-reported that they had achieved a price of £1,000 or more for their vehicle on Motorway’s platform than they had been offered as an initial quote by a competitor. A second report found 42.7% of 1,842 respondents said they had achieved a price higher than that of a competitor by £1,000 or more. The ASA ultimately deemed the account of the survey evidence to be insufficient to inform car sellers choices, however, banning the adverts in their current form. It noted that the Motorway website did not contain any information about where a copy of the report that formed the basis of the claim could be viewed, adding: “In lieu of a full report we considered that Motorway could have provided information including, but not limited to, some of the competitors included in the report, the full methodology used in the survey and report, the number of consumers contacted in the survey and the number of respondents, and the questions that respondents were required to answer as part of the survey. “In the absence of that information, we considered that there was no way for consumers or competitors to understand the basis of the claim or check its accuracy.” It is not the first time that Motorway has had an advert banned by the ASA. News and features editor