2022年11月15日

Applico已经公布了第二届年度排名前50的B2B市场排名和报告。很难建立一个成功的市场,特别是在B2B商务。这份报告旨在强调排名的前50名的B2B市场Applico团队,通过我们的研究涉及行业见解聚集。我们2022年排名18新进入者和7家公司,毕业了因为他们收购或上市。B2B市场有一个非凡的性能,增加超过22亿美元的2021年。在2022年的前九个月,他们筹集了超过17亿美元,至少在第三季度的3.3亿美元。投资者并不是唯一关注。制造商,SaaS公司,大型科技垄断和现任B2B分销商都采取材料行动在过去的一年里得到更多参与B2B市场。施耐德电气和通用磨坊都投资于我们的50强之一。线性的,SaaS科技公司发展他们的商业模式是一个市场或投资于市场。 And, B2B distributors are making a record amount of tech investments and tech M&A. Applico and Modern Distribution Management partnered in a “ Distribution Platforms & Marketplaces – 2022 Snapshot & Strategies” webcast this past June, and further investment this year shows that the appetite for involvement on those platforms has only grown since. The ranking is focused on independent, product marketplaces operating in the U.S., as opposed to marketplaces for services. Public companies like Xometry — one of our top 10 marketplaces in last year’s ranking — or Grainger subsidiary Zoro, wouldn’t be included. The Top 10, and What They’ve Been Up To Our top 10 list is as follows: The top 10 marketplaces spent a lot of the past year focusing on revenue generation, as opposed to growing gross merchandise value (GMV). A wise decision in retrospect. A number of our top 10 have many billions in GMV, but their revenue trails far behind. To close the gap, they have invested in a variety of value-added services like B2B financing, logistics and fulfillment, and providing additional software tools to their buyers and/or sellers. The great unbundling is well underway in B2B distribution. B2B marketplaces started with matching buyers and sellers. As they have grown, they have started to provide additional services that resemble what a traditional B2B distributor provides. The marketplaces are creating additional stickiness through both analog and digital means. Grubmarket, a B2B food marketplace in our top 10, recently raised a $2 billion valuation from investors including General Mills. Not only has it seen an increased interest from suppliers to support and collaborate with B2B marketplaces, but also to make direct investments. Grubmarket is using that capital to buy linear, analog produce distributors. We did a deep dive on their M&A spree over the past few years and identified over 30 produce distributor acquisitions . In addition to analog, Grubmarket is providing digital services like wholesaleware.com, a cloud-based ERP which they provide to produce distributors at a steep discount to other competitor offerings. Xometry, one of our top 10 B2B marketplaces from our inaugural ranking last year, recently bought a tech startup that provides software to their suppliers to help them run their business called FactoryFour. Now that Xometry has acquired the company, they are giving the software away for free to their producers (suppliers). Joor and Xometry have both announced B2B fintech implementations to help their business customers with instant, net credit term approvals. Material Bank acquired another one of our top 50 B2B marketplaces from last year, Architizer. Material Bank is new to our top 10 list this year and originally started as a marketplace connecting interior designers with samples from suppliers. A designer could order samples by 10pm and receive them by noon the next day — for free. How can Material Bank justify that? By selling those leads and insights to the suppliers. Now, Material Bank is moving downstream to capture the order flows for the actual jobs — beyond just samples. This is evidenced by Material Bank’s acquisition of Architizer and their partnership with select B2B distributors . See the Rest Besides the ranking, the full report also includes: Fundraising Statistics Top 50 B2B vs. Amazon Business GMV Related Posts