2022年11月23日

Pandaily的照片,一个新的“马纳咖啡”店位于香港的世界贸易中心被张贴Xiaohongshu 11月21日,一个受欢迎的中文lifestyle-sharing平台。雷竞技推荐码怎么获得除了在其名称略有变化,标志与大陆咖啡连锁的方式是一致的。据社交媒体图像,商店现在在装修,单词“马纳咖啡”和“起源于方式”是显示在附件。这个名字的差异可能是由于一个问题与当地品牌注册。“你好,香港”也标志着在围墙下,和咖啡杯模式中使用的图片是类似于在中国大陆。从官方网站和官方微信帐号,品牌似乎并没有提升其在香港开设的商店。如果顺利,方式将会是第一个来自中国大陆的咖啡品牌在香港开设一个位置。方式打开2015年在上海,专注于小商店和高性价比。单杯咖啡的价格是15元至20元(2 - 2.7美元),比星巴克低50%。店铺主要是附近的写字楼,没有店内座位。 Manner’s expansion plans mainly depend on strong support from venture capital. In 2018, Manner received 80 million yuan from Capital Today. From December 2020 to May 2021, Manner received financing from H Capital, Temasek and Meituan -backed Long-Z. In May 2021, Capital Today withdrew from Manner’s shareholder list, and in June 2021, ByteDance became a new investor. Due to the limited space needed for its stores, methods of reducing costs and improving efficiency, as well as coffee with high cost performance, Manner has seized upon China’s growing coffee consumption trend. At the same time, the country’s convenient catering and food delivery industries have developed rapidly since the onset of the pandemic, benefiting small coffee shops that focus on take-out services. There has been a similar trend in Hong Kong. Since the pandemic started, international travel has been restricted, causing Hong Kong consumers pay more attention to local entertainment options. The coffee market in Hong Kong has grown full of low-priced coffee shops in recent years. According to Statista, the coffee market in Hong Kong was about $1.586 billion in 2021, and is expected to grow by 5.4% every year throughout the next five years. In addition, Flash Coffee, known as Singapore’s “Luckin Coffee,” also accelerated its pace of seizing the market since the start of the pandemic. This brand, which focuses on coffee delivery and snacks and relies on a digital ordering system, has quickly taken market shares since entering Hong Kong last year. In November of last year, it rented a store of less than 30 square meters at a monthly rent of HK$100,000. Up to now, the brand has established more than 10 stores in Hong Kong. Sign up today for 5 free articles monthly! Sign in with google