2022年12月2日

在为数不多的几位前营销高管中，阿里·韦斯(Ali Weiss)是最新一位成为首席执行官的Loop首席执行官。阿里·韦斯此前曾在美容公司Glossier担任首席营销官。婴儿设备租赁公司Loop Co.聘请前Glossier Inc.首席营销官阿里·韦斯(Ali Weiss)担任首席执行官。她的前任亨利·沃格尔(Henry Vogel)是Loop的创始人，也是风险投资公司DVx Ventures的联合创始人兼管理合伙人，该公司发起并为该公司提供了种子资金。Loop成立于去年，付费会员可以租用婴儿用品，如婴儿床、玩具和高脚椅。该公司在大纽约市和旧金山地区运营。今年7月离开Glossier时，魏斯曾担任该美容公司的首席营销官七年。她此前曾在资产管理公司贝莱德(BlackRock Inc.)担任多个财务职位。她加入了其他几位晋升为首席执行官的营销高管的行列，其中包括克里斯汀·莱姆考，她于2019年从摩根大通公司的首席营销官晋升为摩根大通财富管理公司的首席执行官，以及帕布斯特啤酒公司的首席执行官、安海斯-布希英博前美国首席营销官保罗·奇贝。Jen Cho去年加入了专注于女性的联合办公公司the Wing，担任首席营销官，今年2月被提升为首席执行官，7月离开公司，一个月后该公司倒闭。韦斯女士说，她在一家快速发展的初创公司担任顶级营销人员的经验将对她在Loop的职位有用。“归根结底，最好的cmo本质上是以消费者为中心的，”她说。 “They make all their decisions…consumer-first, customer-first. For us at Loop, it’s member-first.” The company plans to hire a marketing leader who will report to Ms. Weiss. Revenue for brick-and-mortar U.S. stores that sell durable goods for babies and toddlers up to four years old will total an estimated $11 billion in 2022, according to industry-research firm IBISWorld Inc. That figure includes sales of baby products such as furniture, car seats and strollers, but not from retailers who primarily sell toys or clothing. Though some rental competitors focus on equipment such as strollers and car seats for travel, Loop intends to focus on items for consumers’ homes, Ms. Weiss said. The company’s rentals can appeal to parents who want to reduce clutter or their environmental impact, according to Ms. Weiss. Ms. Weiss said that baby gear and toys “have very long useful lives in the world, but pretty short useful lives at home because children are growing and changing so quickly.” Loop plans to expand next year into geographic areas that are yet to be determined. “Our vision is that we’re able to provide this service across many markets, many cities, many metro areas across the U.S.,” Ms. Weiss said. The company also sees an opportunity to begin offering products for older children, she said. Write to Megan Graham at megan.graham@wsj.com Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8