2022年9月6日

山姆DeBrule全盛时期的联合创始人和市场部负责人,AI-powered研究助理,帮助你保留更多的学习。无论你正在构建一个产品在一个早期启动或微调已经成熟的产品在一个更大的公司,有一个简单的过程,可以帮助你改善你的新员工培训经验。我们减少客户流失在鼎盛时期从8.5%到3.3%仅仅通过改变我们的新员工培训流程。这里有您可以遵循的步骤,用例子从我们自己的新员工培训经验。生产减少了近3倍,从3.3%降低到8.3%。图学分:鼎盛时期让用户尝试你的产品没有经过几个月的新员工培训指导每一个新用户通过变焦,我和我的合伙人Samiur拉赫曼删除自己的过程。我们抛弃了用户进入我们的产品没有演示,零产品新员工培训和教育一个电子邮件。结果是:一场灾难。订婚了和生产在飞涨。并不是所有的摩擦是不好的。 It’s worth adding friction to your process if it helps a user experience your aha! moment. When we surveyed users to learn why they stopped using our product, they would respond with something along the lines of, “I stopped using it because I didn’t see the benefit.” Observe users to identify friction and aha! moments Don’t wait to release your product. It is ready to be shipped as soon as you can get feedback on it. Through observation, you’ll learn what users really need to experience the value of your product. I reinserted myself into our onboarding flow via a Zoom call. Rather than walk users through the product, this time I sat there silently and watched as they got started. I witnessed a lot of confusion, moderate frustration and a few smiles. After 20 or so observations, we identified the common roadblocks that got in the way of our users. We walked away with a list of goals for our future onboarding experience. Checklist of goals for optimizing onboarding. Image Credits: Heyday