2022年12月9日

这个无耻的苏格兰啤酒出去(广电notes是取得重大进展在澳大利亚)再次在冲突与监管机构表明其fruit-infused啤酒有益健康。在最近的一份电子邮件活动的客户,布鲁尔表示,其果味啤酒算作“每日五蔬果”之一。索赔是基于政府和健康专家建议人们每天吃五份水果和蔬菜来改善他们的健康。显然,喝酒不是一个建议。英国广告标准管理局(ASA)表示,许多消费者就不会知道肯定当出去打发他们的营销邮件7月每日五蔬果声称在主题和禁止重复索赔的啤酒。国防,出去——他以幽默和有争议的营销——认为电子邮件是只发送到现有客户已经选择在其电子邮件警报和知道它的顽皮的营销风格。出去的一位发言人表示:“我们尊重广告标准局的决定,很高兴确认啤酒不是一个水果或蔬菜。我们希望排序。”的决心,ASA说它“承认主标题“你五天”可能被一些所谓的水果啤酒的消费者作为一个幽默的点头了体内的电子邮件。“然而,因为索赔称为知名政府建议健康和幸福,我们认为,在一般情况下,消费者不会期望广告商包括这样的声明,除非广告产品被认可为会议的要求,建议。 “We therefore considered consumers were likely to interpret the claim ‘one of your five a day’ to mean that the fruit-flavoured beers in the ad’s body copy counted towards the recommended five daily portions of fruit and vegetable. “Because alcoholic drinks did not count towards a person’s ‘five a day’, we concluded that the claim was misleading,” the ASA said. BrewDog has a long history of upsetting the ASA. Only last month the brand faced a backlash after it said it would screen World Cup soccer matches at its bars while also running a marketing campaign criticising host nation Qatar’s human rights record. The pub and brewery chain promised that profits made from sales of one particular BrewDog beer during the tournament would go to “causes fighting human rights abuses”. However, it suffered a public backlash following claims it was profiteering from the Qatar tournament while at the same time publicly criticising it. Early this year, current and former BrewDog employees claimed there was a “toxic” culture at the business and there were even claims of “inappropriate behaviour” and abuse of power by its CEO, James Watt. Former Brewdog USA workers said Watt’s behaviour made female bartenders feel “uncomfortable” and “powerless”. Watt has subsequently denied the allegations. The company, which has more than 100 bars and employs more than 2000 people worldwide, claims it is worth about £2 billion ($A3.6 billion). In November, BrewDog launched in Australia with a 900-seat brewery in the Redfern rail yards redevelopment in inner-west Sydney.