2022年10月25日

博尔特购物助手为购物者提供方便、个性化的体验，并推动更高的账户注册、更多的购物者登录和零售商的转换旧金山，2022年10月25日/美通社/——领先的结账技术公司博尔特今天宣布推出其最新产品博尔特购物助手，第一个虚拟购物助手，使零售商能够将匿名的客座购物者转变为持有账户的客户，为返回的购物者提供更快的登录，并通过个性化的购物体验提高转化率。TYLER’s是一家运动和生活方式服装零售商，在增加账户注册和Bolt Shopper Assistant的登录购物率方面取得了巨大成功。数字零售商经常使用无数的弹出式功能，旨在提示首次购物者注册折扣或订阅时事通讯。然而，这需要购物者离开零售商的网站，才能在电子邮件中找到折扣代码;更糟糕的是，他们只收集电子邮件，而不是创建账户——因此零售商错过了将顾客转化为账户持有人的关键机会。许多在线零售商还展示产品推荐、过去的订单、订单跟踪等;虽然对回头客很有价值，但这些信息通常分布在零售商网站的不同位置。购物者助理:统一的解决方案商家不仅必须管理多个供应商来提供所有这些功能，而且没有一个供应商提供统一的解决方案来驱动商店帐户创建、登录购物会话和结帐时的转换。Shopper Assistant整合了这些不同的功能。 For first-time shoppers, Shopper Assistant incentivizes them to create an account to receive a discount on their first order. The discount is immediately applied at checkout, so there's no need for shoppers to leave the site and hunt through their email for a discount code when they're ready to buy. For returning shoppers, Shopper Assistant creates a more streamlined login experience, allowing them to quickly and securely sign into their accounts using Bolt's passwordless login, increasing the amount of logged-in shoppers for retailers. Once shoppers have logged in, Shopper Assistant personalizes the experience by enabling them to see their past order history, recently viewed products, product recommendations, reorders and easily track their live orders, driving higher engagement and, ultimately, higher conversion at checkout. TYLER'S , an athletic and lifestyle apparel retailer saw significant success with Shopper Assistant The product drove*: 16% increase in account registration 14% increase in the retailer's logged-in shopper rate 6% additional increase in checkout conversion, on top of the baseline improvement in checkout conversion already offered by Bolt "TYLER'S has been looking for a way to streamline account creation and checkout in order to increase our number of repeat shoppers, and we love that Bolt consistently innovates ahead of the market to help us stay competitive," said Justin Dermit, Director of E-commerce and Marketing at TYLER'S. "We're already seeing success in terms of increasing account registrations and logged-in shopping, and we cannot wait to see what's next." "Our goal is to help merchants thrive by giving them tools to create trusted shopping destinations that turn visitors into lifetime customers," said Greg Greiner, SVP of Product at Bolt. "Shopper Assistant does just that and it's exciting to see what our newest product has already done for TYLER'S." For more details, read bolt.com/blog/bolt-shopper-assistant-launch . *Control: no Shopper Assistant, no sign-up discount (SSO enabled). Treatment: Shopper Assistant with 10% discount (SSO enabled). About Bolt Bolt is on a mission to democratize commerce. Bolt strengthens retailers' relationships with their customers by unlocking secure, logged-in, lightning-fast checkouts. The company's rapidly growing network of one-click-checkout-ready shoppers visits Bolt merchants as if they are return customers. Hundreds of retailers leverage Bolt to offer their shoppers the seamless checkout experiences they've come to expect. For more information, visit bolt.com and follow @bolt on Twitter. CONTACT: